Overview

AuditBoard is the leading cloud-based platform transforming audit, risk, ESG, and compliance management. More than 50% of the Fortune 500 leverage AuditBoard to move their businesses forward with greater clarity and agility.

Challenge

The importance of businesses being compliant and ahead of the curve around all global regulatory issues will only continue to grow. However, historically, it’s been an underserved area by technology. Recognizing this need, AuditBoard created the first, modern, connected risk platform that could streamline enterprise, assurance, and compliance risk management. Now, it needed to grab the attentiohn of the C-suite of major enterprise-level organizations with an eye on audit, risk, IT security and ESG implementations.

Results

In 2020, BOCA became AuditBoard’s marketing communicaitons agnecy of record. The goal: partner with AuditBoard’s award winning in-house team to build an awareness program from the ground up. In essence, serve as a fungible extention to the AuditBoard team. With a broad base audience of corporate auditors, compliance teams, InfoSec influencers to CFOs, BOCA implemented brand awareness campaigns with a focus on both traditional, vertical trade outlets to tier-one business media. BOCA estabished AuditBoard’s executive as subject matter experts that became “go to” evangelists for analyst and media influencers. BOCA started with AuditBoard when it was $50M in ARR and grew with the brand to a $200M ARR milestone during its four-year partnership. In May of 2024, AuditBoard was acquired by Private Equity firm Hg for $3B. The AudtiBoard acquistion wasthe largest PE M&A in 2024.