Overview

Icario is a leading health action and member engagement company in the healthcare industry. It was formed in 2020 through the merger of two market leaders: Novu Health and Revel Health. This merger combined their expertise in technology-driven engagement, data science, and behavioral insights to create a unified platform focused on improving health outcomes for health plan members.

Challenge

A health action company dedicated to improving health outcomes through innovative technology, data science and behavioral insights, Icario was formed when Novu Health and Revel Health merged in 2020. To reflect this transformation and better connect with its audience of health payers serving Medicare, Medicaid and Medicare Advantage members, Icario needed a complete rebranding and strategic communications push. BOCA led Icario through a rebranding exercise, which included a messaging overhaul and launch of the newly formed brand to market with credibility and momentum.Following the rebrand, Icario faced challenges; namely, building brand awareness and establishing thought leadership in a competitive healthcare space. The company needed to resonate with health payers and communicate its capabilities, which required a strong and consistent presence in high-impact media outlets and channels that reached its target audience.

Results

BOCA crafted compelling narratives and points of view for Icario’s executive leadership, securing a consistent stream of contributed content across leading industry publications such as MedCity News, Managed Healthcare Executive and HIT Consultant. BOCA also executed a focused podcast outreach strategy that landed Icario’s CEO on respected shows, including Payment Matters, Chief Healthcare Executive, Slice of Healthcare and The Incrementalist. By leveraging timely Harris Poll research and relevant newsjacking opportunities, BOCA also drove tier-1 media coverage in outlets like STAT News, Kaiser Health News and Fierce Healthcare. Together, these efforts significantly elevated Icario’s profile and positioned the brand as a trusted voice in the healthcare space.