A company’s set of values acts as a cultural anchor, providing a “true north” that guides staff and every conversation with clients. When values are clearly defined and truly lived, they foster unity, speed up decision-making, and help teams navigate challenges with a shared sense of purpose. This alignment not only strengthens internal collaboration, but also ensures client interactions are consistent, respectful, and rooted in trust—creating a foundation for long-term relationships and sustained success.

We anchor these values around the concept of #BOCALife. BOCALife is a way of life. At BOCA, we think of ourselves as a passionate team of savvy marketing professionals looking to take our professional and personal lives to new heights. And, our values are what we live and breathe as an organization. 

BOCA Marketing Agency has a set of five core values:

Authenticity:

We’ve been in your shoes. We’ve worked in-house. What you see is what you get. We are an authentic group of creative and passionate marketers with results-oriented attitudes.

Creativity:

Competition is fierce and you need to stand out. We need to stand out too. We engage your audiences through creative, innovative marketing campaigns that drive action.

Family:

Sometimes authenticity isn’t enough. We need extreme authenticity and we all get that with our family. Treat each and every person we touch with respect. Have the honesty you would with your family. Be willing to have both thoughtful and difficult conversations.

Passion:

We love what we do. We put our heart and soul into every action, campaign and program. Our decades of experience coupled with our passion for technology run deep through our veins.

Saavy: 

Because we are savvy executives ourselves, we created a cost-effective marketing agency for our ICP — entrepreneurs backed by the VC community that need to keep an eye on the bottom line, all while regularly reporting to their investors. Be more than strategic; figure it out. Don’t navel-gaze; climb out of that boring, brown paper bag and turn it into something that sparkles.

Today, I’ll focus on Family and I want to share a COVID story between me and my very opinionated sister, Elizabeth Shanahan, also an entrepreneur that owns an extremely successful business in Puerto Vallarta, Mexico – E2 Yacht Service. 

No one is going to tell you the truth like a family member – I am going to call out Elizabeth to illustrate my point of why I like to use family as a value. 

During COVID, I put on a significant amount of weight – in fact – almost 40 pounds. Way too much weight for my 5 foot 2 inch frame. My sister gave me a tough love talk, “Kathleen, COVID is over, go kick yourself into high gear, take care of yourself and lose some weight. Your heart will be happy as well as your self esteem.) I needed to hear that and listen to it. And, I did. In fact, I’ve lost 40 pounds and feel great.

Why do I share this intimate conversation? 

As the founder of BOCA Marketing Agency, I wanted family to be one of our core values because I believe in extreme authenticity. And, I want that extreme authenticity to be embedded throughout our organization – from the way we communicate with each other to the way we provide strategic recommendations to our clients. 

Our clients need to know we are here to provide strategic go-to-market recommendations that will drive the pipeline. Our clients need to know we want them to succeed and win in the fiercely competitive B2B tech market. When I need to have a tough conversation, I fall back on the concept of family to help guide these conversations. It’s hard to hear and the right thing to do. 

It is my job and the job of every single marketing professional at BOCA to guide our clients to make smart, strategic marketing decisions that will drive results. 

So, with that, we are here to support you and get your back.

Written with love,

Kathleen Shanahan

About BOCA Marketing Agency

BOCA is a purpose-built B2B tech marketing and communications agency at the forefront of AI-enabling technologies. We turn complex innovation into clear, compelling positioning for AI and emerging tech brands, amplified through multi-channel, intent-based campaigns that build awareness and a high-quality sales pipeline. Tech innovators partner with BOCA’s marketing-as-a-service model to extend their teams and execute go-to-market strategies that drive growth. Our work has fueled more than $36B in M&A, delivering measurable business impact.