Funding announcements are easy to get wrong. Brands issue a press release, land a few trade mentions, and move on, leaving the real opportunity on the table – how do I create a content asset to support a corporate brand, category, and the salesforce?

The number in the headline gets attention. The story behind the investment is what builds the company, the brand, and the product. Founders raising a round need to think beyond the number.

The Problem With Most Funding Announcements

Jedify engaged BOCA Marketing Agency ahead of its $24 million Series A, led by Norwest with participation from Snowflake Ventures, to drive tier-one media coverage and shape its core narrative. The focus was on clearly articulating how Jedify enables enterprise brands to unify fragmented data — from warehouses and CRMs to financial systems and Slack — and turn it into real-time, intelligent decision-making.

How BOCA Built Jedify’s Funding Narrative

BOCA worked closely with the Jedify team to simplify and sharpen its market narrative. Together, we positioned Jedify not as another AI startup with a funding round, but as a company solving real business problems for large brands.

That positioning, paired with tier-one investors, drove strong visibility across leading technology and business publications, including CNBC, TechCrunch, SiliconANGLE, New York Business Journal, and Blocks & Files. Coverage consistently highlighted the core problem Jedify solves: enterprise AI agents fail not because their models are weak, but because they lack the runtime business context to reason accurately.

Through BOCA’s partnership with Ofir Auslander, out of Tel Aviv, the story also reached international markets, with placements across Calcalist, The Marker, YNet Global, and Zamin.

The Results: Tier-One Coverage and Global Reach

The press release drove 1,646 clicks to the Jedify website, 535 clicks to book a demo, and 502 clicks to the founder’s blog post. In total, the announcement generated more than 20 unique articles and 33.5 million impressions.

For founders heading into a funding round, the announcement itself is only part of the work. How your company is positioned in the market, the problem you name, and the story you give the media to tell determine whether the round becomes a market moment — or just a number in a headline.

Top Media Quotes

“Jedify co-founder and CEO Assaf Henkin tells Jon Fortt enterprise AI agents fail because models are commoditizing but business context isn’t — and his $24M Series A from Norwest, with strategic investment from Snowflake Ventures, funds a “context graph” layer built to fix that. The Israeli serial founder, whose Kontera was acquired by Singtel and folded into Amobee, calls it Semantic Fusion: a layer that fuses live enterprise data so agents stop guessing.”

– CNBC, Jon Fortt – article here

“Unless you put in the effort to train a model on the specifics of your business, it’s unlikely to understand how your company, for example, defines revenue or knows who is allowed to see which file. That’s part of the reason why we’re seeing AI companies deploying engineers to help integrate their AI products into customers’ systems. New York-based startup Jedify is attacking this very gap.”
– TechCrunch, Ram Iyer – article here

“Enterprise AI deployments have struggled with exactly this gap. Large language models can produce fluent answers, but cannot reliably determine which definition of revenue applies, which customer record is current, or which operational assumptions matter, unless that context is supplied at runtime. Without it, the company argues, agents either hallucinate or burn tokens processing irrelevant information.”
– SiliconANGLE, Duncan Riley – article here

“Jedify argues that this missing layer, what it calls a “context graph,” is the difference between AI systems that generate plausible answers and those that can reliably operate inside complex enterprise environments.”

– CTECH by Calcalist – article here

Key Takeaways for Founders Heading Into a Funding Round

• Lead with the problem your company solves, not just the round size — coverage sticks when it centers on substance, not the number.
• Build one clear, repeatable narrative and brief every reporter with the same core message.
• Extend reach beyond your home market through local media partners in relevant regions.
• Track clicks and demo requests from the release, not just impressions — that’s what proves ROI to the business.

About BOCA Marketing Agency

BOCA is a purpose-built B2B tech marketing and communications agency at the forefront of AI-enabling technologies. We turn complex innovation into clear, compelling positioning for AI and emerging tech brands, amplified through multi-channel, intent-based campaigns that build awareness and a high-quality sales pipeline. Tech innovators partner with BOCA’s marketing-as-a-service model to extend their teams and execute go-to-market strategies that drive growth. Our work has fueled more than $36B in M&A, delivering measurable business impact.

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