Overview

ClearDATA is the leading provider of healthcare-specific managed cloud, compliance, and defense services, enabled by the powerful CyberHealth™ Platform. Their solutions enforce continuous cloud compliance, defend health innovation with healthcare-centric threat intelligence and security technology, and protect health data across all cloud environments from design time through run time.

Challenge

ClearDATA needed to simultaneously enhance its brand among healthcare IT professionals and generate demand for its healthcare-specific cloud and cybersecurity solutions.

Results

BOCA spearheaded a brand awareness + demand campaign, The False Sense of Cybersecurity.” The campaign’s anchor asset was an educational data report based on a survey of more than 200 IT, security and compliance leaders in the healthcare industry. On day one, the report reached a targeted audience of 22 million cybersecurity decision makers in the healthcare industry. It was the most downloaded asset from ClearData’s website in years. The data report was utilized across multiple marketing mediums, including email marketing campaigns, social media such as LinkedIn and X, and traditional media. The report drove significant tier-one media coverage, effectively targeting healthcare and IT professionals. Earned media coverage appeared in Axios, Forbes, Healthcare IT News, Health IT Security, MarketWatch, MedCity News, VentureBeat and other tier-one business, healthcare and IT publications.