Overview

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.

Challenge

When Cohesity first engaged with BOCA, it was a seed-stage startup with no brand recognition and minimal market awareness. Despite having a breakthrough vision for simplifying secondary data through hyperconverged infrastructure, the company faced the uphill challenge of carving out a new category in a crowded and complex data management landscape. However, Cohesity had a key asset: founder Mohit Aron, a respected technologist and one of the original founders of Nutanix, a leader in cloud computing and hybrid multi-cloud solutions. Aron’s reputation brought instant credibility, but it needed to be amplified and aligned with Cohesity’s innovative mission. BOCA was tasked with transforming this nascent startup into a recognized thought leader, building its brand from the ground up, and supporting its long-term growth trajectory through savvy media relations, storytelling, and industry positioning.

Results

Over the course of a six-year partnership, BOCA played a pivotal role in elevating Cohesity from a promising seed-stage startup to a high-growth company securing Series E funding. From the outset, BOCA strategically launched Cohesity as the pioneer of hyperconverged secondary data, securing consistent media coverage across business, technology and storage verticals to build sustained brand awareness. By positioning Cohesity’s leadership as key voices in the evolving conversations around secondary data and hyperconvergence, BOCA successfully established the company as a forward-thinking innovator and trusted thought leader. The agency also strengthened customer and partner relationships by developing and placing compelling case studies and success stories in high-impact publications, aligning each piece with Cohesity’s broader business development goals. This integrated media and messaging approach helped drive momentum across every stage of growth, directly supporting investor confidence and sales pipeline development, ultimately contributing to Cohesity’s progression through multiple funding rounds and cementing its reputation as a category-defining leader in data management.