Overview

DataStax is a cutting-edge technology company that specializes in database management and big data solutions.

Challenge

In a highly competitive NoSQL market, DataStax faced the challenge of fighting for market share against well-established incumbents such as MongoDB and Oracle. DataStax needed an aggressive go-to-market strategy to increase its brand awareness and successfully position it against the competition.

Results

With a goal to grow the company’s ARR, BOCA integrated flawlessly into the DataStax marketing team to create campaigns and programs with a laser-like focus on business growth. During BOCA’s four-year tenure with DataStax, the company grew from a Series B innovator to achieve $25M ARR.Additionally, DataStax’s valuation soared from $100M to $400M. Through aggressive brand awareness and growth marketing campaigns, DataStax evolved from a fast follower to a market leader and key player in the growing NoSQL market.