Client Spotlight: From Public Relations to Strategic Growth Partner, How Fortanix and BOCA Marketing Agency Built Full-Funnel Marketing Engine 

When the world was adapting to remote operations during the COVID era in 2020, Fortanix, a leader in data-first security software, partnered with BOCA Communications to strengthen its public relations and storytelling. At the time, BOCA was widely recognized as a top-tier PR agency specializing in media relations, influencer engagement and content creation. That collaboration would soon evolve into something much more — a long-term strategic partnership that continues to accelerate the Fortanix brand today.

Over the years, BOCA became deeply embedded in Fortanix’s marketing engine. Working closely with the CEO, CTO and CFO, BOCA earned the trust of Fortanix’s executive team — not just as an agency, but as an extension of its internal marketing organization. While Fortanix maintained strong in-house product marketing and demand generation teams, BOCA filled every other marketing capability the company needed — from brand storytelling and media strategy to content production, video creation, event activation and sales enablement playbooks for a highly technical B2B security product. 

As Fortanix grew into new markets, owned the concept of Confidential Computing and expanded its product portfolio, BOCA evolved alongside it. Well before its formal pivot to BOCA Marketing Agency, the firm had already begun delivering holistic marketing services under its Marketing-as-a-Service (MaaS) model. For Fortanix, the transition was seamless. The partnership naturally expanded beyond PR into full-funnel marketing, supporting everything from brand awareness and thought leadership to sales enablement and conversion-driven campaigns.

Today, BOCA manages the entire Fortanix blog program, applying an integrated search approach that blends traditional SEO with emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) techniques. The result is not just visibility across channels, but relevance in the new era of generative AI-powered search.

From major tradeshows like RSA and Black Hat to email marketing and content creation, BOCA drives the assets, messages and campaigns that power both top-of-funnel interest and bottom-of-funnel results. In public relations alone, BOCA secured hundreds of articles for Fortanix, positioning its executives as thought leaders in outlets such as Forbes, The New Stack and VentureBeat, as well as more technical media, including Dark Reading, SecurityWeek and Hacker News.

What started as a pandemic-era PR engagement has evolved into a trusted, scalable marketing partnership. For Fortanix, BOCA’s MaaS model provides an agile, expert-led extension of its internal team — a partnership that delivers both strategic counsel and hands-on execution. Together, Fortanix and BOCA continue to turn marketing strategy into measurable business momentum.

About BOCA Marketing Agency

BOCA is a purpose-built B2B tech marketing agency serving clients at the nexus of AI-enabling technologies. Our deep expertise transforms complex technology into clear positioning and messaging for AI and emerging tech start-ups, while our multi-channel, intent-based campaigns drive increased brand awareness, quality SQLs, and a robust sales pipeline. Tech innovators partner with BOCA for our marketing-as-a-service approach, where our team of marketing specialists seamlessly complements and enhances your existing resources to create and flawlessly execute a go-to-market strategy that ignites business growth. BOCA’s work has fueled more than $36B in M&A transactions, delivering real business impact.