Every founder wants their funding news out fast. But speed can cost you the story. So what do you choose — the news or the story? Or is there a way to get both?

The Deadline

Gal Aga had a date in mind. He wanted Aligned’s $60 million Series B out before the 4th of July, story attached. That gave us a month to build the case, brief reporters, and land the placements. Our own timeline recommendation, based on past raises, sits closer to two to three months. But sometimes external pressures — including from VCs — don’t leave room for that runway.

Aligned brought BOCA in to build the news cycle. The company had already earned its story: real product traction, and a genuine gap in its category. What we needed was time to make that connection clear to a reporter.

So we compressed the work. Message development, the release, Gal’s own blog post, and outreach to reporters across the U.S. — all within four weeks, with our Tel Aviv partner, Ofir Auslander, running Israeli media in parallel.

Building the Story

We set a clear bar with Aligned before any outreach began: one placement in a top-tier outlet, plus seven additional pieces of coverage.

Our team built the story around the gap Aligned actually closes. Sales tools log a deal or analyze one, but nothing in the stack helps a rep and a buyer run one together. We sharpened that distinction until a reporter could repeat it without losing the point, then briefed U.S. media while Ofir worked Israeli outlets in parallel.

Axios said yes to a full profile. Fortune’s Term Sheet picked up the story next, and StrictlyVC ran it soon after, alongside placements in SiliconANGLE, Unite AI, CityBiz, and Pulse2.0.

The Results: 22 Placements, 89M+ in Reach

The announcement ran in 22 unique articles and reached more than 89 million people. Coverage spanned tier-one business press, trade publications, and AI outlets in the U.S., alongside Israeli media — Calcalist, Globes, The Jerusalem Post, and Ynet — secured through Ofir Auslander’s outreach.

For founders racing a deadline, the timeline is just one factor. The real test: is the story ready, clear, and strong enough for outlets to say yes? That’s the difference between speed that costs and speed that earns the story.

Top Media Quotes

“Many B2B sales tools just log deal data but are limited in the ways they help close a sale. Aligned’s workspace brings sellers and buyers together so all deal information lives in one place.” — Axios Pro

“The company has tripled annual recurring revenue over the past several years and now supports more than 70,000 sellers and one million buyers each month.” — Globes

“The company plans to use the new capital to accelerate development of its AI Deal Workspace and strengthen its position as the ‘System of Action’ for B2B sales.” — Pulse 2.0

“Whoever owns the surface where buyers and sellers transact owns the next decade of GTM software.” — Matt Melymuka, Co-Founder and Managing Partner, PeakSpan Capital, AI Journal

About BOCA Marketing Agency

BOCA is a purpose-built B2B tech marketing and communications agency at the forefront of AI-enabling technologies. We turn complex innovation into clear, compelling positioning for AI and emerging tech brands, amplified through multi-channel, intent-based campaigns that build awareness and a high-quality sales pipeline. Tech innovators partner with BOCA’s marketing-as-a-service model to extend their teams and execute go-to-market strategies that drive growth. Our work has fueled more than $36B in M&A, delivering measurable business impact.