MERENA
Project: Branding + Website Design
Location: Colorado, United States
Project Duration: 6 months
Context
About MERENA
MERENA is a cybersecurity company redefining how individuals protect themselves online. Through its innovative Personal Cyber Advisor, powered by agentic AI, the platform delivers personalized guidance, actionable cyber safety alerts, and practical recommendations that help users better protect their accounts, devices, identities, and personal information.
Context
About MERENA
MERENA is a cybersecurity company redefining how individuals protect themselves online. Through its innovative Personal Cyber Advisor, powered by agentic AI, the platform delivers personalized guidance, actionable cyber safety alerts, and practical recommendations that help users better protect their accounts, devices, identities, and personal information.
Rebranding Process
BOCA partnered with MERENA from its earliest stages, helping shape the brand from concept to launch. Our team developed the visual identity, brand system, corporate website, and a comprehensive suite of digital and marketing assets to establish a cohesive brand experience across every touchpoint. The challenge was to translate complex cybersecurity concepts into clear, approachable messaging and intuitive user experiences. The result is a modern, trusted brand and digital presence that positions MERENA as a leader in personal cybersecurity.
Logotype Construction:
The rebranding of the logo for E² Yacht Services was designed to reflect the company’s core values: professionalism, trust, luxury and quality. The curved details found in both the typography and the isologotype aim to convey the gentle motion of traveling at sea, while also representing the speed and stability provided by the vessel in charge.
One of the most distinctive elements is the modification of the initial letter “E,” where the straight stroke was replaced with a subtle curve — a design choice also echoed in the isologotype — symbolizing the waves of the sea.
The resulting visual identity reflects a balanced, modern, and recognizable company that has been operating since 2007, both throughout Mexico and in various parts of the world.
Website Development
Phase 1: Strategic Planning
Analysis & Objectives: Held a planning session to define the website’s key goals: generating leads and positioning the company as a leader in its services.
Content Strategy: Worked closely with the client to structure the content, aiming to create a clear narrative and provide a bilingual format (English and Spanish) for global reach.
Phase 2: User Experience Design
Architecture & Flows
Created low-fidelity wireframes to define the information architecture and element layout, ensuring intuitive user navigation.
Designed the contact page to be efficient and easy to understand.
Showcased services using a high-converting structure.
Phase 3: User Interface Design
Refined UI Development:
Transformed initial wireframes into detailed, polished layouts.
Incorporated finalized branding, the color palette and typography.
Ensured visual consistency and smooth user experience across all elements.
Fine-tuned interactive components to reflect real-world functionality.
Provided the client with a clear preview of the final product’s look and feel.
Phase 1: Strategic Planning
Analysis & Objectives: Held a planning session to define the website’s key goals: generating leads and positioning the company as a leader in its services.
Content Strategy: Worked closely with the client to structure the content, aiming to create a clear narrative and provide a bilingual format (English and Spanish) for global reach.