Sober Sidekick by Empathy Health turned to BOCA as its complete marketing department through our flexible Marketing as a Service model. The engagement began in July 2025, with a bold goal: transform Sober Sidekick’s brand and market presence across both consumer and payer audiences—all within an accelerated timeline.

Building a Foundation for Growth

In a few short months, BOCA worked hand-in-hand with Sober Sidekick to define its voice, refresh its identity, and launch tangible campaigns that connected with real audiences. Every aspect—from how the brand speaks to consumers and payers to how it appears visually—was built and executed at full speed. 

Examples of how BOCA supported Sober Sidekick:  

• Messaging and Positioning: Revamped messaging and positioning for both audiences – consumers and payers
• Brand Identity: Reimagined Sober Sidekick’s brand identity for greater recognition and trust
• Website Creation: BOCA is creating Sober Sidekick’s new website from the ground up using messaging and visual assets. The site is being built on Wix Studio. We will share the site when it goes live
• Consumer Brand Awareness in Arkansas: Executed a high-impact consumer activation campaign featuring bus wraps, bus stop ads, and city billboards—all driving downloads of the Sober Sidekick app through a unified QR code call to action
• B2B Brand Awareness in Arkansas: The consumer activation campaign was strategically timed to support a B2B partnership with Ambetter, Arkansas’s leading healthcare payer, to boost Sober Sidekick’s brand visibility among Ambetter members
• Digital + Social Engagement: Beyond the creation of ads for physical brick and mortar spaces, BOCA created digital ads that were featured on social platforms like LinkedIn, Facebook, and Instagram

Driving Awareness and Connection

Five months into our partnership, Sober Sidekick has harnessed the messaging, visual identity, and integrated campaigns built in collaboration with BOCA to expand its national presence. The results reflect the strength of a unified strategy and shared vision.

This November, Sober Sidekick took the stage as Headline Sponsor at the Behavioral Health Tech (BHT) Conference in San Diego, California—an ideal platform given its mission to use technology to broaden access to behavioral healthcare. Every visual detail, from the booth design to the team’s apparel, drew from the cohesive creative marketing assets developed by BOCA.

Together, BOCA and Sober Sidekick showcased how agile, strategy-driven brand transformation accelerated awareness, engagement, and credibility across both consumer and payer audiences.

About BOCA Marketing Agency

BOCA is a purpose-built B2B tech marketing agency serving clients at the nexus of AI-enabling technologies. Our deep expertise transforms complex technology into clear positioning and messaging for AI and emerging tech start-ups, while our multi-channel, intent-based campaigns drive increased brand awareness, quality SQLs, and a robust sales pipeline. Tech innovators partner with BOCA for our marketing-as-a-service approach, where our team of marketing specialists seamlessly complements and enhances your existing resources to create and flawlessly execute a go-to-market strategy that ignites business growth. BOCA’s work has fueled more than $36B in M&A transactions, delivering real business impact.