Welcome to The BOCA Beat

The BOCA Beat is more than a blog, a podcast or a video snippet. It’s our rhythm of communications and the way we engage with our colleagues, our peers, and our industry as the new BOCA Marketing Agency. At its core, The BOCA Beat is meant to be a living and real-time expression of the collaborative culture we’ve built at BOCA. 

We believe communication is a two-way exchange that fuels growth and progress. Whether you’re here for insights on B2B content strategy for technical products, the trends in how to build brand positioning for AI infrastructure software, or simply a spark of creative inspiration, we hope you’ll find something that resonates.

We don’t expect everyone to agree with every point of view you’ll read or hear here. And that’s ok. We welcome and encourage thoughtful debate because we know that powerful marketing (and product innovation) emerges from friction, curiosity, and honest conversation. The goal is to reflect what’s happening at the intersection of tech innovation and storytelling, from the milestones at our agency to broader industry knowledge that influences how B2B tech brands engage the market. A place to find a PoV that is unfettered, unscripted, and unmissable. 

At the BOCA Beat, you will find a diverse mix of content:

• Educational deep dives into GTM and positioning for AI infrastructure software
• Opinion pieces on B2B content strategy for technical products
• Spotlights on our team, new hires, and the values that drive our agency culture
• Candid stories on challenges we’ve faced and lessons we’ve learned along the way

And yes, you can also expect the occasional colorful Q&A, fun cultural moment, or personal story, especially from me, BOCA’s founder. We want this space to feel dynamic, educational, and inclusive with strong PoVs that you may or may not agree with—a true reflection of who we are.

We’re committed to sharing not just our successes but also our challenges, lessons learned, and aspirations for the future. Our hope is that The BOCA Beat becomes a trusted resource and a source of connection, both within our agency and beyond.

So, whether you’re a longtime member of the BOCA family or just exploring what a true marketing-as-a-service partnership can look like, welcome. Enjoy BOCA Marketing Agency’s PoVs and more—let’s keep the beat going together.

— Kathleen Shanahan

Founder & CEO

About BOCA Marketing Agency

BOCA is a purpose-built B2B tech marketing and communications agency at the forefront of AI-enabling technologies. We turn complex innovation into clear, compelling positioning for AI and emerging tech brands, amplified through multi-channel, intent-based campaigns that build awareness and a high-quality sales pipeline. Tech innovators partner with BOCA’s marketing-as-a-service model to extend their teams and execute go-to-market strategies that drive growth. Our work has fueled more than $36B in M&A, delivering measurable business impact.